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F. E. Warren Air Force Base Exchange shoppers get satisfaction

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  • By Cynthia Weaver
  • AAFES media contact
At 116 years of age, the Army & Air Force Exchange Service may not have "moves like Jagger," but its shoppers are getting plenty of satisfaction according to a recent American Customer Satisfaction Index survey. The ACSI was developed to provide information on satisfaction with the quality of products and services available to consumers. In the latest survey, the Exchange scored higher than ever before as its operations equalled the industry of excellence.

In addition to the ACSI, the Exchange relies on a Customer Service Index to provide localized, real-time snapshots of the job Exchange facilities do to improve the value of support provided to Airman and their families. Here, the Exchange's CSI score for 2011 was a 78, which is one point higher than the overall Exchange average.

"We're excited about the satisfaction level shown by F.E. Warren Exchange shoppers," said Jeff Hyatt, Warren's Exchange general manager. "We continue to maintain an intense focus on customer satisfaction in an effort to meet, or beat, shoppers' expectations.

The CSI survey, which addresses customer service, pricing, sales associate availability, merchandise assortment and many more key issues, is administered at 130 Exchange main stores around the world. The next CSI survey will take place here in the spring.

"Feedback from military shoppers is an invaluable tool in our on-going effort to provide the best service possible," Hyatt said. "Both the ACSI and CSI enable us to ensure that when Airman shop, the F. E. Warren Exchange is top of mind and their first choice."